The calculation, explained.
Expected jobs = leads × qualification × booking × closing rates. Gross profit uses entered gross profit per job. Contribution subtracts campaign spend; ROI divides that contribution by campaign spend.
Review the example assumptions and results
- Leads
- 100
- Qualified
- 50 %
- Booked
- 40 %
- Closed
- 25 %
- Gross profit per job
- 200 $
- Campaign spend
- 250 $
- Expected jobs
- 5
- Gross profit
- 1000 $
- Contribution
- 750 $
- ROI
- 300 %
How this tool works
Adjust the labeled inputs to see a new calculation. Units and assumptions are shown beside each field. Printed and copied results use the same calculation.
Example content is illustrative. Free results do not require signup.
A worked example for this tool
BusinessHow to Calculate Lead Response ROI
Lead ROI needs a complete funnel and a profit definition. Response speed alone does not prove more sales.
Read the worked example ↗Keep going
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Estimate Etsy order profit from price, shipping, product costs and editable fees. Compare scenarios; check actual marketplace fees separately.
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