The calculation, explained.
Expected orders = visitors × conversion rate. Revenue = orders × sale value. Gross profit applies entered gross margin. Contribution subtracts campaign spend; ROI uses that spend as denominator.
Review the example assumptions and results
- Visitors or leads
- 1000
- Conversion rate
- 2 %
- Value per sale
- 50 $
- Gross margin
- 40 %
- Campaign cost
- 100 $
- Expected orders
- 20
- Revenue
- 1000 $
- Gross profit
- 400 $
- Contribution
- 300 $
- ROI
- 300 %
How this tool works
Adjust the labeled inputs to see a new calculation. Units and assumptions are shown beside each field. Printed and copied results use the same calculation.
Example content is illustrative. Free results do not require signup.
Keep going
Lead response ROI
Model lead campaign ROI from qualification, booking, closing rates and gross profit per job. Explore assumptions without treating forecasts as earnings.
Open the toolProfit LabCampaign profit
Calculate campaign contribution profit and ROAS using revenue, product costs, fees, ad spend and other costs. Keep return on ad spend separate from profit.
Open the toolProfit LabEtsy profit
Estimate Etsy order profit from price, shipping, product costs and editable fees. Compare scenarios; check actual marketplace fees separately.
Open the tool