The calculation, explained.
Expected orders = impressions × click-through rate × purchase conversion. Revenue uses order value; gross profit uses margin. Contribution and ROI subtract the entered campaign spend.
Review the example assumptions and results
- Impressions
- 10000
- Click-through rate
- 2 %
- Purchase conversion
- 5 %
- Average order value
- 40 $
- Gross margin
- 50 %
- Campaign cost
- 100 $
- Expected orders
- 10
- Revenue
- 400 $
- Gross profit
- 200 $
- Contribution
- 100 $
- ROI
- 100 %
How this tool works
Adjust the labeled inputs to see a new calculation. Units and assumptions are shown beside each field. Printed and copied results use the same calculation.
Example content is illustrative. Free results do not require signup.
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