The calculation, explained.
Customer churn = cancellations from the opening cohort ÷ opening cohort × 100. New customers are not part of that denominator. A zero opening cohort gives an undefined rate.
Review the example assumptions and results
- Opening customer cohort
- 200
- Cancellations in opening cohort
- 10
- Customer churn
- 5 %
How this tool works
Adjust the labeled inputs to see a new calculation. Units and assumptions are shown beside each field. Printed and copied results use the same calculation.
Example content is illustrative. Free results do not require signup.
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