SAMPLE STRUCTURE · NOT A COMPLETED CUSTOMER REPORT

Website Clarity & Conversion Audit

Evidence report + scoped repair plan

This outline makes the proposed handoff concrete. It contains no customer findings or claim that this service is currently connected. Agree on scope, price and delivery before an order.

Deliverables

1. Page-by-page findings with reproduction steps
2. Mobile, CTA and form review
3. Prioritized repairs with acceptance checks

Inputs

• Public page URLs and primary conversion goal
• Agreed page count and supported devices
• Optional access for explicitly scoped fixes

Preparation

1. Inspect each agreed page and capture evidence.
2. Separate reproduced faults from suggestions.
3. Rank fixes by conversion impact and effort; retest completed repairs.

Review before delivery

• Attach evidence to each claimed defect.
• Never label accessibility, performance or security checks passed without running them.

Scope boundary

Implementation is included only where the written scope names the fixes.